We spent our summers in Morocco. Our aunt Latifa taught us to shower the way she did.

A Chebka worked over wet skin until it comes off new. And not as a treatment. Every day. It was just how you got clean. We'd come out radiant. Not just smooth. Confident, in a way we couldn't explain and couldn't reproduce anywhere else.

Then we'd come home to America, and there was nothing like it. Not the product, not the habit, not the feeling. A shower here was four minutes and a bar of soap. A shower in Morocco was somewhere we got to pour into ourselves and feel the most confident.

Pure Maroc is the two of us bringing it over. Latifa hand sews our Chebkas in Morocco, alongside the artisans she works with. We’re in California. The woman who taught us this is the woman who makes it. Everyone outside Morocco knows the hammam. Almost nobody knows what's in an ordinary Moroccan shower.

Nothing added. Nothing to learn.

We call it step zero: what comes before everything else in your body care, and what makes the rest of it work.